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GrowME Liquid Fertiliser

The Challenge

The liquid fertiliser industry is highly competitive. When the team at NuEdge approached us with an innovative product for retail we knew we had a challenge on our hands to help make it stand out.

The Solution

We needed something to stand out, visually and in its message. The growME formula had something very strong in its favour: farmers were not only using it, but raving about it. Farmers are well loved in the Aussie culture: they’re trustworthy, hard-working and good at what they do. Using them as the brand ambassadors, we created something unique in the market place.